Pensioners are three times more likely to die of skin cancer compared to 30 years ago, figures show.
One in five of the over-65s is now being diagnosed with malignant melanoma - the deadliest form of the disease.
Experts are blaming the popularity of cheap package holidays to countries such as Spain, Portugal and Greece which boomed in the 1970s and when the pensioners of today were in their 20s and 30s.
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